Footwear Projects

3Dctrl collaborated with Salomon Sportstyle on the launch of the XT-6 FT and X-Mission 3. Both silhouettes and colourways were scanned the using ‘photogrammetry’ (a highly accurate 360 degree 3D photographic technique).

Oboz are an innovative hiking and trail footwear brand based in Bozeman, Montana, inspired by the 18 million acre Mountain range on their doorstep. For SS25 product and onwards, 3Dctrl were appointed to create 3D samples (from tech packs) and render bundles, to help with Internal visualisation, 3D commerce and seasonal trade sales. Oboz have in-house access and creative control over their entire product range, via the 3Dctrl cloud content engine.

Oboz Grey Katabatic with exploded Vibram sole

3Dctrl created a digital twin replica of the RC4 Podium Ski Boot for Fischer, the leaders in Winter Sports equipment and accessories.

A yellow and black Fischer ski boot with four buckles on a plain gradient background.

Bright yellow ski boots with black buckles and Fischer branding, isolated on black background.

For the launch of the raffle only Air Jordan 1 co.jp (Japan Exclusive), 3Dctrl collaborated with Nike and Footpatrol on a cross platform campaign consisting of commerce, social and advertising content.

Sam Hodgkinson, Marketing Director at Footpatrol said: “With 3Dctrl, we were enabled to deliver a more visually stimulating set of assets with ease.”

Display of various Nike shoe products on multiple smartphones and a laptop showcasing sneaker online stores and social media posts.

Pair of Nike Air sneakers in navy blue and white, with a geometric digital background.

3Dctrl collaborated with skate legends Etnies for the launch of the Estrella, Ryan Sheckler’s signature skate shoe. The new silhouette was modelled and textured with a range of colourways, with animations and renders helping to populate the announcement and subsequent campaign.

Etnies grey athletic skating sneaker with white sole, black interior, and branding on tongue and side.

A black Etnies athletic shoe with red laces and a white sole, floating against a gray background.

For the re-launch of the iconic Puma suede, 3Dctrl collaborated with Puma and The Sole Supplier, on a multi-channel 3D campaign, helping to showcase the many colourways and collaborations.

Dan Timcke, CMO at The Sole Supplier said: “3Dctrl played a vital role in our digital advertising strategy and drove some amazing results. The 3D ads out performed our lifestyle content for conversions and click throughs”

A Puma suede sneaker floating above a colorful, wavy abstract background with a starry space backdrop.

AMV BBDO adopted 3Dctrl’s cloud content engine to help create their fun and memorable holiday campaign for Guinness. The recognisable signature pint shape 3D scanned boot was loaded into the 3Dctrl system and rapidly animated and edited within the spot, helping the campaign to become a Christmas social media sensation. Maggie Scriven, Producer at AMV BBDO said:

“We were impressed with the quality and flexibility that 3Dctrl’s platform allows. It helped us cut the timeline in half and simplify the process, giving us more time and space to focus on the creative side of the project.”