ASOS is a British online fashion retailer that ships to nearly 200 countries, selling over 850 brands as well as its own range of clothing and accessories. For ASOS’ circular fashion range, 3Dctrl helped reduce sampling and replace photography, with a fully end-to-end 3D design and content workflow. Over 500 animated video and still assets were ‘automated’ for each season, populating web, social and digital commerce channels.

Design schematic showing a floral patterned dress by ASOS

Digital rendering of a two-piece beige athletic outfit, including a cropped zip-up jacket and a high-waisted skirt by ASOS

A beige t-shirt with a colourful graphic and text on the back, displayed on a mannequin from the back by ASOS

A digital rendering of a short-sleeved button-up shirt with a green and purple abstract leaf pattern by ASOS

Colourful women's short-sleeve shirt and shorts set with floral and geometric patterns by ASOS

3Dctrl work across multiple ASOS creative campaigns, and R&D projects designed to test future 3D content creation pipelines and technologies, such as incorporating Volumetric capture, or building an Avatar based virtual fashion studio!

“3Dctrl are true innovators in the digital fashion space. They have pushed the boundaries of 3D creativity and technology across multiple projects with ASOS, making the complex simple whilst being a joy to work with."

Tim Carey, Head of Creative, ASOS