Rapha Pro Team Sportswear

Rapha Logo

Rapha is a premium cycling lifestyle brand focused on road bicycle racing and mountain biking clothing and accessories.

For the launch of Rapha’s Pro Team Bib Shorts III, 3Dctrl created a dynamic and versatile multimedia creative toolkit, enabling Rapha to populate social, advertising and commerce channels with multiple CG videos and images.

Our CG sequences focused on the new proprietary chamois and textile technology/Italian-made woven fabric amongst other innovative design features.

Rapha Pro Team Bib stitching
Rapha Pro Team Bib chamois cutaway showing the layers of sponge and fabric
Close-up view of a Rapha Pro Team Bib chamois.
Rapha Pro Team Bib chamois with active heat map
Rapha Pro Team Bib labelling
Screenshots of a mobile website displaying four pages of Rapha Pro Team Bib, with close-up product images and descriptions for sportswear and performance gear.
Two laptops side by side displaying webpages with Rapha Pro Team Bib and its features.
Four black smartphones displaying advertisements for Rapha Pro Team Bib and cycle gear, including a close-up of a fabric and a diagram of a chamois with a heat map