Rapha is a premium cycling lifestyle brand focused on road bicycle racing and mountain biking clothing and accessories.

For the launch of Rapha’s Pro Team Powerweave Road and Gravel Shoes, 3Dctrl created a dynamic and versatile multimedia creative toolkit, enabling Rapha to populate social, advertising and commerce channels with multiple CG videos and images.

The project involved creating a 100% accurate 3D replica (digital twin) of the silhouettes with photorealistic materials and textures, from which we were able to create a range of 3D content and experiences.