Specsavers Logo

Specsavers are the UK’s largest optical retail chain, operating in the UK, Ireland, Australia, New Zealand, Canada, and the Nordic countries. 3Dctrl were tasked with digitising Specsavers’ entire past, present and future product libraries, converting 5000 SKU’s into textured 3D models. For each SKU, 3Dctrl developed an ‘automated e-commerce render and file bundle’ creating approximately 125,000 files for use across e-commerce, VTO, social and in-store.

For each SKU, 3Dctrl developed an ‘automated e-commerce render and file bundle’ creating approximately 125,000 files for use across e-commerce, VTO, social and in-store. Additionally, Specsavers were provided in-house access and creative control over their entire product range, via the 3Dctrl cloud content engine.

Close-up of pink transparent glasses with gold hinge on a white background by Specsavers
Close-up of bright green glasses with clear lenses and adjustable black arms by Specsavers
Multiple electronic devices displaying the Specsavers website for purchasing glasses, including a laptop and four smartphones showing different glasses options and prices.
Light blue glasses with clear lenses on a white background by Specsavers
Bright blue glasses with clear lenses and thick frames, isolated on white background by Specsavers

3Dctrl also developed ‘Face Framer’, a bespoke system that enables the automatic composition of high resolution 3D frames onto 2D photography, allowing images of models to be constantly re-purposed and updated with new products (saving time and costs by 80%).

Sequence of images showing different people trying on glasses. Showcasing Face Framer technology built by 3Dctrl for Specsavers
Close-up portrait of a smiling older man with gray hair, beard, and glasses with black and green frames, against a white background.
A young man with brown hair and blue glasses smiling and looking to the right against a white background.
Headshot of a bald man with glasses, smiling slightly, wearing a light purple shirt and a gray blazer, against a white background.
A young girl with long, wavy brown hair wearing round glasses, a purple shirt, and denim overalls, smiling and looking slightly upward against a plain white background.

“3Dctrl gives us the opportunity to render high-quality assets at speed and scale. We saw an uplift in product conversion that meant implementing their ‘Face Framer’ technology became a priority and now forms a key part of our product content assets.”

Catherine Reid, Head of Global Marketing, Specsavers